The Newsletter for Educators
March 15th 2010
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I love teaching. I love coming up with lesson plans, helping my students learn and seeing their success. Of course, searching for information and the latest developments is time consuming and time is something many of us wish we had more of. That’s why I started Learnatopia. I figured let’s share what we find with each other and we can all save some time. If there’s a great idea or lesson plan you have, hit reply and email it to me. I’ll include it in the next issue of Learnatopia.
The program is very different than the traditional methods used to teach math so it can be a rough transition to switch to Math-U-see. In order to make it easier, we started with kindergarten, 1st and 2nd grades the first year and will be adding 3rd next year, 4th the year after that and 5th the next year.
Motivate-Encourage-Inspire
Many teachers offer rewards to their students for good work. While I understand the need for incentives, I also struggle with the idea that the reason little Johnny acts well for a whole class is just to get the sticker he wanted. How about doing it just because he’s actually engaged in the subject? Yet, when I hear Rafe Esquith talk about the different “levels of thinking”, I can’t help feeling it’s a bit pie in the sky for most classrooms.
I’ve thought about this a lot and come up with a plan that, while it may not be perfect, is better than the whole idea of a “prize”; I have a reward box of activities. When one of my students finishes their work at the standard I expect, they may pick an activity. All the activities are educational which eases my moral dilemma. Very popular items in the reward box include the game “Rush Hour, Jr.”, a cheap CD player with a book on CD, non-hardening clay, a magnet activity pack and a doodle book.
“Reading is to the mind what exercise is to the body.”
- Sir Richard Steele
I have always loved to read but there have been periods in my life where I stopped because I was “too busy” or… well for whatever reason. Anyway, I’m now in a book club and it’s really great because even if I put off starting that new book for a week or two, the pressure of my impending club meeting makes me pick it up and start. Of course, once I start I really get into it and then I just can’t put it down.
The people in my book club are all my friends and people I really like. We take turns hosting and it’s so much fun none of us want to miss it so we all read the book.
I still live in the town that I was born in. Most of my friends I’ve known all of my adult life. As much as I love that, I was also curious about what people outside my circle of friends thought and did. So a few years ago I joined a book club with a group of ladies that I didn’t know (I was invited by one of the moms on my son’s little league team). I really enjoyed that experience. I read all the books, which were ones I would never have picked. I was exposed to viewpoints I’d never experienced before and had a great time.
Either way you go, I highly suggest being part of a book club. It’s a very healthy activity.
Books I’ve enjoyed of late:
The Help by Kathryn Stockett
The Art of Racing in the Rain by Garth Stein
The Red Tent by Anita Diamant
The Time Traveler’s Wife by Audrey Niffenegger
Memoirs of a Geisha by Arthur Golden
Lamb: The Gospel According to Biff by Christopher Moore
Being not only a teacher but also a director for grades K-3, I’m interested in activities that increase enrollment. In articles such as this, I substitute words like “entrepreneurs” for “directors”. After all, we are all working on carving out success down whichever path we are on. Let’s use any tool we can find to become the greatest success we can.
The Cost (and Payoff) of Investing in Social Media
Savvy entrepreneurs are looking to social media as another way to market their businesses. By Lydia Dishman June 12, 2009
Twitter grew 3,000 percent in April. Facebook hosted 61.2 million visitors in March. LinkedIn counts 20 million users worldwide. With a potential audience that big, it’s no wonder savvy entrepreneurs are looking to unlock the secrets of social media as another way to get the word out about their businesses. Free access to many social media accounts (and potential clients) just adds to the allure. But is social media right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should be spent in the care and feeding of all those profiles? The answers may surprise you. “Traditional advertising and marketing is not dead,” says Olivier Blanchard, business strategist and principal of The Brand Builder Marketing. Blanchard advocates integrating social media into a more traditional marketing and advertising plan, “so you can have a healthy mix, much like a diversified investment portfolio.” Though the platforms will differ based on the type of business, Sarah Granger, founder of a technology communications strategy firm Public Edge, encourages small organizations to have a solid website, e-mail list and a contact database before venturing into social media. Blogs: Write Your Way to Success. If you want to build customer loyalty, Kristi Colvin says start blogging now. “Many platforms allow you to blog comfortably,” says the chief creative officer at We Heart and Twitterface. She recommends Tumblr for smaller businesses, “because it is customizable, extremely easy to learn to use, and has an additional component that allows you to follow people and re-blog their content easily.” Colvin believes blogging takes disseminating information about a company a step beyond formal press releases, ads, marketing brochures and websites. “That is where the magic happens in social media. A well-managed blog invites peoples’ perspectives and provides an opening for real relationships to be formed which is a critical aspect of great customer service, and a good user experience. It can be a stepping stone to brand attachment,” she says. That attachment doesn’t have to equal a huge time commitment, but expect to spend an hour or two to knock out a post.. The rewards are immediate: Blogs that are refreshed regularly get a boost in search engine rankings. “It also helps to establish you as an authority,” says Blanchard who suggests writing during evenings or on weekends to maximize regular working hours. Twitter: To Tweet or Not to Tweet Granger says she used to advise companies to start with a blog, but now suggests getting on Twitter first. She also advocates engaging in conversation. Connecting with a business owner on Twitter “produces the necessary personal touch so many clients and customers prefer,” she says, and offers a time management tip for those tweeting entrepreneurs. “[Free] mobile tools such as Tweetie and Tweetdeck can make it a lot easier to keep up with the ongoing conversation,” Granger says. That way, a company announcement of a new product or promotion could be tweeted with a link back to details on the company’s blog or website, all while standing in a latte line. The rapid-fire conversations on Twitter have the added bonus of giving entrepreneurs who’ve built a network, “instant answers to questions, feedback on brand elements, product ideas, etc.,” Colvin says. YouTube: Be a Star Another way to capitalize on the fast pace of social media is by posting videos on YouTube. With a little creativity and relatively low overhead (Flip video cameras can be had for as little as $100) uploading a short clip can be a rapid way to test the market. “Release freebies to capture a niche. Then find the demand and create the product,” says Steven Weathers, who documents his adventures in China on YouTube. As founder of American English Circle, and producer and host of Foreigner Perspective, Weathers uses videos to help the Chinese learn English and to give Westerners a glimpse of life in Asia. By hiring students he spends around $10 per finished minute of video, less if he tapes himself. To learn how to create good content Weathers suggests watching some viral videos. The payoff? “You will reach a wider audience than with network TV,” says Weathers. LinkedIn: Business Networking Made Easier A glowing recommendation is a gold star for any type of business, so why not collect and post them for all to see? It’s easily done on LinkedIn. Creating a profile allows an entrepreneur to create an online career history, then to connect with others they’ve worked with. Obtaining a recommendation from a former colleague or existing client may help sway a potential investor or customer. Additionally, Kimberly LeRiche of JK Virtual Office Resources says, “LinkedIn provides the opportunity to connect with others who are also looking to create partnerships or to collaborate.” LeRiche also notes that LinkedIn has incorporated additional social networking capabilities such as special interest groups and open discussion threads. Digests from these groups can be delivered by e-mail to scan or read in-depth, depending on interest in the topic and how much time there is on hand. The Bottom Line: Time is money, but Weathers says it’s all about how you manage it. “Previously wasted down time like sitting in taxis for 20 minutes or standing in a bank line for 10 minutes is now spent on my mobile phone, bouncing between Twitter and Facebook. It’s getting easier and easier, and for branding an entrepreneur, I think it’s golden.” No matter what the platform, Blanchard says the true value of social media is found in the conversation. “You are not necessarily going to get 150 comments per day, but you are engaging a potential customer or client in the way you wouldn’t in an ordinary day.” http://www.entrepreneur.com/technology/newsandtrends/article202274.html#ixzz0LFvpfNLS&D
“To acquire knowledge, one must study; but to acquire wisdom, one must observe.”
- Marilyn vos Savant
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